Demographics and Psychographics

 

1) How do media companies classify (groups) potential audiences for their products? (think about demographics) = they make it look what age ,what product suits and this sometimes make much more money


2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences? = The Aspirer, The Explorer, The Main streamer, The Reformer, The Resigned, The Succeeder, and The Struggler.

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. = the mainstreamer beacause it make many people look ur the one who doing the most but sometimes people just don't show , the succeeder also beacuse it helps people do what they really want

4) Who are the target demographics for this Heat magazine front cover and why? (CAGE) = it's about 16 to 35 because not many people really care but back then David Beckham was really popular

5) Which psycho graphic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS) = because it persuades many that he was a footballer and was really popular


6) Who are the target demographics for The Great British Bake Off TV show and why? (CAGE) = 20-35 Because it doesn't really help much many people also a very few people might have watched it


7) Which psycho graphic groups would consume this TV show and write a typical description of who they are and what they enjoy? (PAILS) = it can help people who are interested in this makes the people discover more but not really it's learnable because there might/not be a competition.

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